ROI = Return On Investment

This tool is used to evaluate the efficiency of an investment. You just have to divide the benefit of investment by the cost of investment.

The first step is to establish a baseline, because to know if it’s working, you have to know where you started from. Then you compare the data from the beginning and after. The change between before and after is named delta.

Then create an activity timeline, to see and check everything that we’re doing online. And to finish, look at the sales transaction and revenue and measure our new consumers. How much did we earn, how many consumers did we get?